Coming in at 7", this is a big fish bait.
Use it on a jig head. Swim it. Texas rig it or drop shot it with a split shot.  Any way you use it, the action of this bait is AMAZING!
Bottom line is it looks like a minnow and has great minnow like action and big fish love. 
SoFlo Grape body with Hologram silver, red and blue flake make it pop.

SoFlo Grape Lunker Stix